E-Acadêmica

The influence of advertising on consumers' purchase decisions for Colgate toothpaste

2024-02-06T17:06:34+00:00

This scientific article aims to study the influence of advertising on the purchasing decision of consumers of Colgate toothpaste. In order to understand this influence, the overall objective is to evaluate the design strategies of Colgate's advertising campaigns in the city of Nampula, with three specific objectives including the identification, analysis, and evaluation of these strategies, highlighting their impact on the purchasing decision process of the brand's toothpaste in the mentioned city. To achieve these objectives, exploratory data were collected from the Customer Development Manager of Colgate through an exploratory interview. Additionally, 435 consumers aged 18 and above, who were exposed to Colgate advertising in Nampula, were surveyed. The obtained data were processed using the seven-stage model proposed by (Blackwell, Miniard, & Engel, 2005). Data analysis revealed that all respondents had encountered Colgate toothpaste advertising and demonstrated knowledge about product variants, colors, and related information. It was found that advertising campaigns significantly influence their purchasing decisions regarding Colgate toothpaste. The preference for purchase is primarily focused on supermarkets, stalls, and grocery stores. Purchase motivations include the presence of natural ingredients, affordable price, proven effectiveness through oral health education, perceived benefits, brand trust, and these consumers recommend the use of Colgate toothpaste to friends and family.

Public servant satisfaction and efficiency in public administration: A study in the municipality of Nilópolis, located in the state of Rio de Janeiro (RJ)

2024-04-21T01:42:22+00:00

Efficiency is one of the constitutional principles that guide the actions of Public Administration. Thus, the best performance from public servants in the exercise of state duties is always expected, as well as achieving quality, dynamism, and cost-effectiveness in public service provision. This study aimed to investigate the relationship between public servant satisfaction and efficiency in the Public Administration of the municipality of Nilópolis (RJ), considering the influence of management and leadership. This descriptive research adopted a mixed-method approach based on scientific publications and the results obtained through the application of a questionnaire comprising 16 questions for permanent employees stationed in a municipal department, aiming to identify if there is a relationship between job satisfaction and the adherence to the principle in question. The results highlight that the satisfaction of the servants significantly impacts administrative efficiency, with working conditions and interpersonal relationships contributing to the effectiveness of the services provided. However, considerable dissatisfaction was also identified concerning remuneration, professional growth opportunities, and recognition at work. Due to the sample limitation, caution is recommended in generalizing the results, and further investigations are suggested to explore more deeply other dimensions of satisfaction and dissatisfaction and their interaction with the efficiency of public services.

Corporatism as a Model of Government Management in Inclusion, Equality, and Gender Equity

2024-01-18T09:20:15+00:00

The article "Corporatism as a Model of Governmental Management in Gender Inclusion, Equality, and Equity" proposes a critical analysis of corporatism as a public management paradigm to promote inclusion, equality, and gender equity in society. The research, conducted within the Master's in Communication for Development and Project Management of development project program at the Catholic University of Mozambique, addresses the concept of cooperativism, its historical origins, and the guiding principles. The introduction emphasizes the social and academic relevance of the topics, underscoring the importance of understanding cooperativism as a governmental tool to address challenges such as discrimination, inequality, and gender-based violence. The text explains the theoretical basis of cooperation, tracing back to human history, and exploring the idea that unity enhances productivity. The section on cooperativism highlights its role in promoting economic and social development, emphasizing fundamental principles such as voluntary membership, democratic management, and economic participation of members. The connection of cooperativism to ideas of social justice and balance is discussed, highlighting its origin in the cooperative movement and its contributions to work organization. The article seeks to understand how governmental cooperatives in Mozambique can contribute to community development, mentioning specific laws and government programs. Social inclusion is presented as a concept that aims to integrate those who have been socially excluded, while gender equality and equity are discussed as essential requirements for a fair and balanced society. In the final considerations, the role of cooperativism in promoting equal opportunities and overcoming gender inequalities is highlighted. The article concludes by drawing attention to the need to promote inclusive and egalitarian attitudes to build a more equitable society.

Analysis of the epidemiological profile of patients diagnosed with Autistic Spectrum Disorder in west Paraná

2024-01-05T19:54:58+00:00

Introduction: Autism was first described as a behavioral syndrome, characterized by changes in language and communication, social relationships and cognitive processes that were not consistent with age. Its etiology is considered complex and multifactorial. Objectives: It aims to outline the profile of patients with autism spectrum disorder, correlating comorbidities, ongoing medications, age, sex, multidisciplinary treatment. Methodology: The research has a descriptive character with a quantitative approach, of the documentary type, retrospective, cross-sectional and analytical cohort, carried out through patient records from, from January 1, 2020 to December 31, 2022, in a health care center. specialized public health in the municipality of Cascavel/PR. 95 medical records were used in the research. Result: There was a predominance of males with 84.2% of patients, age at diagnosis between 01-03 years with 42.4% of patients. There is a multidisciplinary team that cares for the patients in question, including psychologists, nutritionists and speech therapists who are part of this structure. It is clear that among medications for continuous use there is a predominance of the use of antipsychotics, with 71.5% of patients using this medication. In addition, 55.8% of patients associated a language disorder with autism. Conclusion: Knowledge about the profile of patients with autism spectrum disorder, such as age, sex, presence of comorbidities, ongoing medications, treatment with a multidisciplinary team helps the medical team to better manage this individual and search for new diagnostic and therapeutic methods for this patient.

Progressive multifocal leukoencephalopathy and its association with JC virus (John Cunningham): A bibliographical review from diagnosis to therapeutic strategies

2023-12-28T19:03:43+00:00

Progressive Multifocal Leukoencephalopathy (PML) is a neurological condition caused by the JC virus, predominantly impacting the central nervous system. Its aggressiveness is evident in patients with immunological compromise, such as those with HIV/AIDS, transplants or those undergoing specific therapies. The objective of this work is to analyze what the most recent literature presents on this topic, considering its relevance today. In this way, we intend to bring to light topics that can improve the life expectancy of these patients." A systematic and quantitative review of the literature was conducted, using platforms such as PubMed, SciELO and Google Scholar until 2023. Exclusion criteria were applied to select retrospective or prospective non-randomized studies for inclusion in the meta-analysis. When the JC virus is reanimated in immunosuppressed hosts, it plays a very important role in the development of PML. Its spectrum of manifestations ranges from demyelination to focal neurological deficits, detectable through examinations imaging techniques such as CT and MRI. Despite efforts, an effective treatment for PML has not yet been identified. Current strategies aim to strengthen the adaptive immune response, such as immediate initiation of antiretroviral therapy in patients with HIV. Research is exploring therapies involving HIV vaccines. dendritic cells and other approaches, but more research is needed. PML remains deadly in most cases. Early detection and a multidisciplinary approach are key to management. Healthcare professionals must be vigilant regarding neurological symptoms in immunosuppressed patients, while awareness and regular monitoring are crucial for patients.

Efficacy of aromatherapy, music therapy and hypnosis techniques in controlling fear, pain and anxiety in the dental office

2024-02-20T09:36:23+00:00

Anxiety can generate a stressful and unpleasant experience for both patient and dentist, with the combination of anxiety, fear and pain, patients can have exacerbated expectations ideas of pain. There are several ways to try to control fear, anxiety and pain, such as integrative medicine, which fall under the category of mind-body therapy. Therefore, the objective of this literature review was to evaluate, through recent studies, the effectiveness of aromatherapy, music therapy and hypnosis techniques as a method of behavioral approach in the dental office, to help control pain, fears and anxieties, and bring the possibility of using the techniques. All articles found in the search carried out on PubMed were analyzed, and 32 articles were included in addition to 10 works selected on Google Scholar, totaling 42 articles in this literature review. Aromatherapy has shown that inhaling aromas has an anxiolytic effect and improves mood, and is one of the most used non-pharmacological approaches. Hypnotherapy works with the aim of taking the patient to an altered state of consciousness, becoming more relaxed and more receptive to treatment. The use of music has been very beneficial, as listening to music activates the autonomic nervous system, releasing epinephrine and norepinephrine from the adrenal medulla. Distraction techniques consist of diverting the patient's attention from what may be perceived as an unpleasant procedure. All the techniques presented, in the majority of studies found, resulted in pain relief and a reduction in the level of anxiety and relaxation, proving to be effective.

Erosive tooth wear: What should I know?

2024-04-22T20:56:04+00:00

Considered a current oral health problem, erosive tooth wear (EWT) occurs through chemical-physical processes related to tooth erosion, abrasion and attrition, which cause the loss of tooth structure. Since it is multifactorial, there may be interaction between psychological, biological, dietary, behavioral and environmental factors. The prevalence of this problem has increased and in its more advanced stages it can cause pain, hypersensitivity and impairment of function and aesthetics. Through a literature review, this study aims to present some current concepts about this problem, addressing its etiology, diagnosis, prevention and treatments. The dental surgeon must be aware of this problem and carry out an early diagnosis and adequate treatment, mainly dietary guidelines and oral hygiene in addition to fluoride therapies.

The fundamental role of technologists and Radiology technicians in Forensic investigations

2023-12-22T12:19:27+00:00

Forensic Radiology is an area of forensic medicine that uses imaging techniques to investigate crimes, helps identify injuries, analyze remains and even reconstruct events, it is a crucial combination between medicine and criminal investigation. The motivating question for the study was: “What is the justification for the lack of radiology technicians and technologists working in the forensic imaging sectors?” From this, the objective of this article arises, which is to try to study the reason for the lack of radiology technicians and technologists in the forensic imaging sectors. To achieve the objective of this work, an exploratory, qualitative study of narrative literature review was carried out. Professionals in radiological techniques in forensic investigation are responsible for using conventional X-ray, computed tomography and magnetic resonance equipment to assist in analyzing evidence and identifying injuries. They play a key role in obtaining valuable information for solving crimes. It is a very interesting area that requires technical skills and specialized knowledge where unfortunately there is a lack of these professionals in forensic institutions.